About White Feather Farms

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"Always a great place to shop. Fresh food and a great selection of deli meats. Great selection · Fresh food · Knowledgeable staff · Convenient location" - Rich S.


The Schuler family

The Schuler family has been delivering outstanding customer service for over four generations.  It all started before the Great Depression when William Schuler began selling Purina Chows in the 1920s from his cash feed store in Wapakoneta, Ohio.  Eventually, William Schuler's son, Fritz, went to work for the Ralston Purina Company, where he sold feed to country elevators throughout western Ohio and eastern Indiana region for over thirty-five years.

Fritz earned numerous sales awards

It was during this time that Fritz figured out that you could sell more feed if there were more farm families raising laying hens, so he began showing numerous farm families how they might increase their farm income by raising chickens and selling the eggs.  This campaign proved quite successful as Fritz earned numerous sales awards and many of these farms proved quite successful.

Fritz and his wife Mary Margaret

Fritz and his wife Mary Margaret had two children, the oldest of which is a son named Bill.  Like his father before him, Bill went to work for the Ralston Purina Company as a plant manager.  Bill managed several egg processing facilities across the Midwest before he returned to the Pataskala, Ohio distribution center in 1969.  Back then he would send trucks all over Ohio to pick up eggs from small family farms and bring them back to the processing plant where they were washed, inspected, and eventually cartoned and shipped to local grocery stores.  In early 1972 when Ralston Purina Company decided it no longer wanted to be in the fresh egg business, Bill and several business associates went together and founded White Feather Farms.  For the first couple of years of our existence, all we sold were fresh eggs to local groceries and restaurants.  As time went by, we first added fresh poultry and then branched out into dry, refrigerated, and frozen foods.

Fritz joined the family business

After his graduation in 1984, Bill's son Fritz joined the family business and by starting out mowing the grass and washing trucks, slowly worked his way up through the ranks to become President of the company in 2008 and eventually owner.  Today Fritz works alongside both of his parents and several valuable employees to make White Feather Farms of Ohio a successful independent full-service food distributor.

White Feather Farms of Ohio joined Golbon

In 1998 White Feather Farms of Ohio joined Golbon, a full-service, broad-line purchasing, and marketing group for independent food service distributors.

The buying group assists us in three key areas:

  • By combining the 8.5 billion dollars of purchasing power of over 185 individual distributors, covering nearly all fifty states we are able to negotiate better prices from manufacturers.
  • The buying group is able to negotiate national marketing programs with manufacturers, which allows us to offer our customers special deals and rebate offers.
  • Golbon offers us training and professional development courses on important industry and business topics so that we might keep ahead of changing consumer tastes and trends.


White Feather Farms is a family-owned independent full-service food distributor serving the central Ohio area since 1972.

We specialize in Ohio Proud products at the same time offering over 100,000 products from 1,000 brand name manufacturers. We stock the top-selling lines in every category, and we are constantly adding new manufacturers and new products. Our customers can source dry, refrigerated, frozen foods, produce, disposables as well as equipment, and supplies—all from one source. This allows our customers to buy exactly what they need in the quantities they need. Fewer products delivered more often means increased inventory turns and improved cash flow. We service independent restaurants, schools, grocery stores, bar & grills, and many other businesses within a fifty-mile radius of our Pataskala, Ohio warehouse.

Our Staff

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Bill Schuler

Founder, Vice-President, and co-owner with son Fritz. Established White Feather Farms as a poultry and egg distributor in February of 1972 after eight years of employment with Ralston Purina Co., Checkerboard Farms, Egg Division. Growing up the son of a feed salesman, Bill has strong AG background, especially in poultry and a lifetime of knowledge gained doing any-and-all jobs needed. As a laborer, warehouseman, truck driver, salesman, plant manager and finally business owner Bill understands the challenges facing small businesses and has dedicated White Feather Farms to serving their needs. Working as a family business, although sometimes challenging, is overall a rewarding experience.

Fritz Schuler

Fritz has literally grown-up in the foodservice industry, since his father founded White Feather Farms back in 1972. He started out as a teenager mowing the grass and washing trucks during his summer vacations from school and upon graduation has done every job in the company (which continues to this day) including delivery driver, sales, warehousing, purchasing, maintenance, and book-keeping. Today Fritz is the President, and Co-Owner of White Feather Farms and takes great satisfaction in helping our customers find just the right product for their needs and then delivering it on time at the right price. In his free time, Fritz is an avid motorsports fan and can often be found at the races, or attending a cruise-in.

Pat Schuler

I am Bill’s wife of 57 years, and Fritz is our son. We also have two daughters, a son-in-law, and three grandchildren that live out of state. I started working at White Feather Farms in 1988, when our youngest was a junior in high school. I work part-time in accounts receivable, run errands, plant, and water flowers outside. I like working here because you meet the nicest people and many customers that come weekly.
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Kim Hammonds

Kim has been with White Feather off and on for 13 years. She has lived in Pataskala with her husband Todd for 26 years. She has 1 grown daughter and 2 granddaughters. She enjoys spending time with family and friends.
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Andrea (Andi) Benedetto

Andi has been with White Feather for 14 months. She lives here in Pataskala. She has 3 sons. She enjoys spending time with family and friends.

Sylvia Mora

Sylvia has been with White Feather for 7 years. A native of California, she has lived in Pataskala with her husband Leo for 18 yrs. She has 2 grown children, 4 grandchildren, and 1 great-grandson. She enjoys spending time with family and friends.

Ron Hare

Ron has 55 years in the wholesale foodservice business. Fifty of those years have been spent at White Feather Farms as Sales Manager. He has attended manufactures sales training schools, trade shows, and completed an advanced sales training program provided by Golbon. Ron continues-on here at White Feather part-time.
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Barbara (Bunny) Ballog

Bunny has been with White Feather for 16 years. She lives here in Pataskala with her husband Andy. She has 2 grown children, 2 grandchildren, and 2 great-grandchildren. She enjoys spending time with the kids.
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Rodney Fraker

Rodney has been a White Feather Farms Driver for 8 years. Prior to that, he was employed with the Shelley Co. Dispatch for 13 years. He has lived in Pataskala his entire life. He has 6 grown children, 14 grandchildren and 1 great-grandchild. In Rodney’s spare time he enjoys hunting, fishing, and camping.
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John Hoffman

John joined the Sales team at White Feather Farms in the Spring of 2008 and has worked his way up to Director of Sales. John has been involved in foodservice distribution for over 30 yrs. Prior to joining White Feather Farms, he worked in a family-owned foodservice distributor, with a background in fresh meat. John has attended numerous sales training programs, trade shows, food safety seminars, and FDA-mandated HACCP training workshops.
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John Brown

John joined the White Feather Farms team in September of 2004. Prior to coming here, he spent 17 years employed by Lancaster Poultry. In John’s spare time he is an avid bowler, loves to read, and is a member of the First Church of the Nazarene in Lancaster.
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